In this day and age, organizations can no longer rely on their mission or reputation to draw visitors to their site. People are busy, attention spans are short, and the web is increasingly crowded. There are many competing destinations and messages vying for your target audience’s limited time and interest.

To guarantee that your first-time browsers become repeat visitors, your site must be sticky, engaging, persuasive, and easily navigable. 

But what tools and techniques can be adopted to create a compelling user experience? How do you attract and keep your target audience? What are the keys to visitor loyalty? How make them come again?

In this Web Executive Seminar, experts in user engagement and audience-centric design will share their lessons learned and provide tips on:

• Audience research methods
• Tips for understanding users' priorities
• Methods for matching tools to user needs
• User-focused web features (from online games to user-produced visualizations to mobile alerts)
• Increasing the portability of your content and much, much more...

Also, they will hear from speakers who have paved the way in conceptualizing and building compelling, audience-centric sites, including:

• Roger Burks, Senior Writer, Mercy Corps
• Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution
• Brian Dunbar, Internet Services Manager, NASA
• Jim Hunn, Vice President, Mass Action, KaBOOM!

Follow activity before, after, and during the event using the Twitter hashtag #uxthanks.

Learn More: www.forumone.com/thanksContact: Andrew Cohen, acohen@forumone.com,703-548-1855 x50